Beauty With Purpose
Wisma Holdings (Pty) Ltd was established in 2020 with a vision of building a proudly South African cosmetics and personal-care brand that makes quality beauty products more accessible and affordable.
Our business focuses on the development, manufacturing, supply, marketing, and distribution of cosmetics, fragrances, skincare, haircare, bath and body products, and other personal-care solutions.
We believe beauty is personal. Every individual has unique needs, preferences, and expressions of beauty. This drives us to continuously explore new products, ideas, and opportunities.
Our ambition is to grow Wisma Holdings into a recognised and trusted South African beauty brand with an expanding presence across South Africa, Africa, and international markets.
Our Vision
To become a leading and trusted cosmetics and beauty brand in South Africa and beyond, recognised for quality, innovation, affordability, and exceptional customer service.
Our Mission
To provide consumers with reliable, high-quality cosmetics and personal-care products that enhance beauty, confidence, and wellbeing while maintaining responsible business practices and sustainable growth.
What We Stand For
Quality
We are committed to high standards in our products and services.
Innovation
We continuously seek new ideas, products, and solutions.
Integrity
We conduct our business honestly, ethically, and professionally.
Customer Satisfaction
Our customers are at the centre of our business.
Affordability
We strive to provide quality beauty products at competitive prices.
Professionalism
We maintain professional standards throughout our operations and relationships.
The Wisma Difference
Why choose Wisma?
Proudly South African
A homegrown business committed to contributing to South Africa's beauty and manufacturing industry.
Black-Owned
Committed to economic participation, entrepreneurship, opportunity creation, and sustainable development.
Quality Focused
Quality is at the heart of our products and operations.
Affordable Beauty
We believe quality beauty should be accessible and provide value for money.
Innovation
We continuously explore new ideas and opportunities within the beauty industry.
Customer Focused
Our customers are at the centre of everything we do.
Quality You Can Trust
Quality and consumer safety are important to Wisma Holdings.
We are committed to complying with applicable South African legislation, industry requirements, product-safety standards, labelling requirements, and regulatory obligations relevant to our operations.
We aim to maintain appropriate quality-control procedures throughout product development, sourcing, manufacturing, packaging, storage, and distribution.
Our goal is to provide customers with products they can purchase and use with confidence.
View Our ProductsBeauty. Confidence. Quality.
Wisma Holdings — A golden drop that makes a difference.